Career Coach for WOC Cynthia Pong talks Integrity in Business

integrity in business with cynthia pong episode 1 of creatives do money podcast
Creatives Do Money
Creatives Do Money
Career Coach for WOC Cynthia Pong talks Integrity in Business

Creatives Do Money Podcast Episode #1

Welcome to Creatives Do Money!  Each week we explore the topics of everyday money management, solo business ownership, and how we are fueling our creative futures.  I’m your host, Eowyn Levene, money mentor, massage therapist, and watermelon enthusiast.  And I’m on a mission to help you build the lasting financial stability that frees you up to do your work without hustling anxiously for the next dollar.  

This week on the Creatives Do Money Podcast

Guest: Cynthia Pong

Cynthia is an NYU-trained lawyer turned career coach whose passion is helping women of color realize their ambitious career goals. She especially loves strategizing with mid-career women of color professionals who are pursuing unconventional paths.  She’s also a speaker, and thought leader in the professional development field. 

AND most importantly, Cynthia just came out with her first book, a fantastic career change guide for women of color called Don’t Stay in Your Lane. Order it on her website.


In today’s episode, Cynthia and I explore the following questions:

  • What is it like to onboard coaching clients with integrity?
  • What is the gnarliest part of small biz ownership for Cynthia’s clients?
  • What did her very first step towards becoming a coach look like?
  • How Cynthia’s pricing has evolved, and how she keeps it equitable
  • A beautiful core principle at the heart of the significant giving Cynthia and her spouse do each month
  • A sneak peak into Cynthia’s new book, at two of the eight negative thought patterns that women of color tend to have.
  • What was the push she needed to start budgeting?
  • The danger of too much safety in how you handle your business finances

“it’s really fun and cool to think about creative pricing and how you can still do it in a way that aligns with your values and your integrity” – Cynthia Pong

In this episode

How Cynthia Onboards Clients (02:30)
  • Free consult 
  • Preliminary questionnaire, including goal questions and having them review her pricing
  • Ask them to reflect and get back to her before signing up 
  • A more in depth discovery process once they sign up, to decide what program is best and how she will work with the client.
Cynthia’s gets REAL about the trails of solo small business ownership (11:50)
Cynthia’s Pricing Journey (15:05)
  • Her first tentative pricing for her career and business coaching services
  • Starting to charge according to her own needs, not just what she thought others might pay
  • Cross-subsidizing her sliding scale client work with higher paying institutional clients and fees
Money Tools for her Business and Life (27:29)
  • YNAB – personal budgeting software she uses with her spouse
  • Wave Accounting – accounting software for her business
The Three Pillars of her diverse Monthly Giving (40:00)

Related content

Connect with Cynthia Pong of Embrace Change

Resources / Links

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Theme Music and Sound Editing

Michael Atkinson:


On the Creatives Do Money podcast, we talk a lot about money, but I am not a financial advisor or expert, and am not offering financial advice.  I share from my own personal experience, and that of my clients and community.  All content shared on this podcast is provided for entertainment, education, and information purposes only, and the podcast is intended as a self-help tool.  

For my full disclaimer covering all content on this website, and the podcast, please read here. 

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